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Unified Communications without your Fax machine is, well, “Less-Than” Unified Communications

Posted by EtherSpeak on November 16, 2010

As long as the fax machine has been around, providers of “business-telephone lines-over-the-Internet” have struggled to deal with the old fax machine. If you listen to the Unified Communications vendors (present company included), we struggle with how to include faxing in the savings equation. Although the promise of savings of SIP based communications to replace your legacy phone service is probably the most exciting catalyst for Unified Communications – fax has been “outside the scope of possible savings”. The problem with faxing is not that it doesn’t work over IP networks – it just hasn’t worked well enough.

Fax-over-IP comes in a few flavors: They include faxing from the plain-old fax machine; faxing from email; faxing from your PC; and now, faxing from your fax server. The latter three (email, PC and fax server), have progressed nicely. That is not the case with faxing from your plain-old fax machine. Converting a paper based fax to IP just hasn’t worked well.

A little background on fax-over-IP. Faxing requires the transmission of data in an orderly and synchronous way. Unlike voice, there is little if any room for error on the network – no “bumps” in the road. If you have ever experienced a brief “blip” while on a voice-over-IP call (things we call latency, jitter and packet loss), although annoying, it does not bring the call to a halt. Imagine every tenth fax, you were missing a page – or even half a page – because that same blip you had ignored on your voice call – sent your fax machine into a tailspin.

That may not be the case with faxing. Why should anyone care that fax-over-IP is problematic? Why not just stay with the plain-old fax telephone line? Well, it’s bleeding you dry. At EtherSpeak, we estimate the average office is over-spending by about $500 per fax machine each year. In fact, we know you are spending too much on fax.

How many $500 bills are lying around office getting eaten at a rate of about $10 per week starting this New Year? So, the savings is real – but what about the quality – who is going to fix the fax-over-IP so we can all start using those $500 bills on something better for our businesses?

Well, we fixed it. We developed a super-reliable solution (we’d go as far and say UBER-reliable) for your fax machines for as little at $12.95 / month. If you want to start saving an estimated $500 / year on every fax machine you have – give your iEtherFax reseller a call and ask for a demonstration of the iEtherFax for fax machines service – and start putting those $500 bills back in your company’s pocket. Reliability….check. Savings…check, Ease-of-use…CHECK.

iEtherFax provides an easy, effective and (some might say) dirt-cheap way to connect your team while almost eliminating your expense for fax. Imagine one solution for fax machines, fax-to-email; fax-to-server all in one secure, reliable and cost-effective communications-as-a-service offering from EtherSpeak, the industry leader in standards-based IP communications solutions.

For more information, contact your iEtherFax rep today for a demonstration – or visit us on the web at http://www.ietherfax.com.

Sincerely,
Neil Darling
(703) 221-9999

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How Do You Solve the ShoreTel and Microsoft OCS R2 Connectivity Dilemma?

Posted by EtherSpeak on August 24, 2010

Recently, a customer decided that he really liked ShoreTel, but wanted to explore an alternative conferencing platform. They wanted to utilize Microsoft Live Meeting (a component of Microsoft Office Communications Server Release 2 – also known as Microsoft OCS r2) for their conferencing platform.

He said, “Neil, I hope you can help me with this, I want to use EtherSpeak to provide connectivity to both my ShoreTel and Microsoft OCS R2 based Live Meeting implementation – is that possible?” Ok, ok – you know the answer – but how is it possible? How does EtherSpeak continue to glue all this stuff together in the cloud – TELL US!

Unique requirements of Microsoft OCS R2 and SIP:
In the Microsoft OCS R2 version of the solution, Microsoft mandates use of SIP via TCP (instead of UDP). A requirement many SIP providers struggle with and therefore cannot connect SIP to Microsoft OCS R2 implementations.

Unique requirements of ShoreTel Unified Communications and SIP:
In the ShoreTel UC, ShoreTel continues to provide arguably the most robust MGCP based phone system on the market today. When it comes to SIP integration, ShoreTel requires the use of a session border controller (on-prem); a TDM to SIP conversion via a SIP Internet Access Device (on-prem) or cloud service provider capable of normalizing and securing the the SIP traffic (e.g. EtherSpeak’s SureTrunk for ShoreTel) to permit complete interoperability between the ShoreTel system and SIP carrier networks and Internet Telephony Service Providers.

What if your customer wants ShoreTel and Microsoft?
You can spend some time integrating tie lines between the systems; or even purchasing and on-prem session border controller to normalize traffic between a ShoreTel or a Microsoft OCS R2 implementation – or you can use a service provider who supports native connectivity for bridging MGCP based ShoreTel IP PBX’s to TCP-only based SIP connections necessary on the Microsoft system. EtherSpeak provides a free trial and is happy to integrate both Microsoft and ShoreTel systems with one phone call. What is that phone number you say? Simply call us at +1 (877) 729-3501 or via email at sales”at”ietherspeak.com (to foil the spammers – replace “at” with @).

Why would you do this? Because it is very innovative, super affordable and a simple! But seeing is believing – so contact us for a free trial today!

Best regards,

Neil Darling
EtherSpeak
(703) 649-0025
http://www.ietherspeak.com

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Hey IP Phone Manufacturers – What Have You Done For Us Lately?

Posted by EtherSpeak on April 14, 2010

I was speaking with a customer the other day and he was asking me my opinion of “this SIP based IP Phone handset vs. that SIP based IP Phone handset” and I realized after seven years of selling the devices, they haven’t changed all that much. By and large, the biggest expense for customers moving to VoIP is the cost of the handset. Models from Polycom, Aastra, Snom, Grandstream, ShoreTel, Zultys and Cisco look very different – but they all comply with the SIP standard for core functions like Hold, Park, Transfer and Three-way calling features. Some proprietary handsets do some neat stuff – but that stuff doesn’t hold a candle to what an iPhone or Blackberry can do now with their implementation of useful business and personal applications.

What I think is lacking is that these devices are essentially Linux endpoints capable of doing so much more. Why can’t I program my DVR; turn the lights off and on at the house; or glance at calls in queue at my call center? Most models incorporate a micro-browser – some come with color screens – but not a one of them can help me record the last episode of “24” on my DVR since I am running late at work (again).

What exactly is a customer getting for that ~$100 to ~$700 unit price other than different look, ergonomic plastic and pixel density? On the other side of things, the iPhone and Blackberry (or “typical” smart phone) are the main business tool used by most knowledge workers. I would wager that for many of us – we do more minutes on our cell phone for business use than on our expensive IP Phone. For purposes of my blog, let’s define a a “knowledge worker” as an individual who works in front of an Internet connected computer. Perhaps a bluetooth enabled speaker, bound to my iPhone will enable those mobile phones to totally usurp the role of the expensive black plastic box taking up space on my desktop. What if knowledge workers foresake the tethered IP Phone and accept the cell / smart phone instead?

Personally, I use my iPhone for the majority of my phone calls in my normal day at the office. The reason is that our Unified Communications solution allows me to do that. Since Unified Communications has enabled me to use the iPhone to essentially replace the majority of my usage on my office Aastra handset – I am growing to like the standardization of using my iPhone for everything. I do use the Aastra for the speakerphone – but overwhelmingly I am using my iPhone and it’s applications to aid me through my business day and my personal day (I love playing Zynga when no one is looking).

Further, I blogged recently about Magic Jack’s introduction of the residential Femtocell (http://tinyurl.com/yk8kl7e). Well, AT&T recently announced their own offering. The AT&T version of the Femtocell (or Microcell) essentially supplants 3G cell and data connectivity from the local cell tower to a small access point like device in my office (according to AT&T (http://tinyurl.com/lbwweh). When you walk out of range, you are back on the cell tower. The cost will be about $150.00) and routes AT&T cell and data usage over my existing broadband for a nominal cost (for up to 10 handsets). Calls routed this way cost me a flat rate $20 per month. This effectively limits using up “air-time” for those employees who want to use the cell phone for personal reasons while away from the office – and my forthcoming mandate in making them use the cell phone while within the office – and not using their precious personally paid minutes.

So what is next for the IP Phone? Should we start considering eliminating the IP Phone from the bill of materials when quoting a solution to a customer and relegate the use of the IP Phone to lower-end models for the desktop – or specialty models for the conference room? Perhaps an iPhone or Blackberry IP PBX in the cloud may supplant the requirement for an IP phone for most Unified Communication solutions. More on that later…

For now however, I think the value of the IP Phone is lacking and may no longer hold the place it once did when I began this career around IP voice and video some time ago. It is increasingly difficult to justify the one-time expense now (in this economy) that most are standardized for SIP. They all pretty much do the same thing.

What say you IP Phone manufacturers? Are you losing your value and utility within an open-standards based Unified Communications environment? I think the answer is a definite maybe. If you have an opinion, I’d love to hear it!

Neil Darling
EtherSpeak
http://www.ietherspeak.com
703-221-9999

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The Future of Business IT, IBM is Laying the (Lotus) Foundations

Posted by EtherSpeak on January 17, 2010

Who wants to go after small business IT? IBM does. I witnessed a preview of the Lotus Foundations Start integration in action today – and it was very impressive – if not even incredible based on the target market of the solution – strictly SMB.

Lotus Foundations is a server that becomes a server of servers. It includes some impressive core components branded Lotus Foundations Start – the core small-business platform; Lotus Foundations Reach which includes the unified messaging via Lotus Sametime; and Lotus Foundations Run an option to enable the virtualizing of other servers (in a windows server virtual machine), or providing a suitable virtual server operating system environment for anything a customer may need to run their business.

Add to this the resources of Xerox, ShoreTel and EtherSpeak and you have a very impressive small business solution with the resources of Lotus / IBM. Unified communications, unified faxing, unified voice, unified workflow.

I think Lotus Foundations will become the platform for small IT service providers to move upstream – from tech break/fix to providing business process consulting and alignment with Lotus Foundations in the core.

if you are attending Lotusphere – stop by Europe 11 for the demo – you will not be disappointed! See you in the lab

Sincerely,

Neil Darling
EtherSpeak

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